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Community Corner

Whip Up Fun With Kidgits Club's Super Duper Lil Chefs at The Shops at Mission Viejo

Simon Property Group, Inc. (NYSE:SPG), a leading global retail real estate company, is stirring up tasty fun for families as Simon Kidgits Club Super Duper Lil Chefs makes its annual appearance at The Shops at Mission Viejo on Saturday, June 7 from 10 a.m. to noon on the upper level, near the Children’s Play Area. Lil Chefs events are being presented at approximately 100 Simon® shopping centers nationwide to get kids learning about the craft of cooking and having fun with food.

The hands-on atmosphere of Simon Kidgits Club Super Duper Lil Chefs will engage both parents and children in exploring the endless imaginative possibilities of pairing creativity with cuisine. The event menu offers a variety of food-focused festivities, including craft-making with meal items. Other food-inspired activities include cookie decorating and a teacup race. The event is free and open to the public, however Simon Kidgits Club Members will receive a free Kidgits pizza plate and pizza cutter, while supplies last!

Additionally, Simon Kidgits Club® is teaming up with Lil Chefs presenting sponsor Warner Bros. Home Entertainment for the launch of Sophia Grace & Rosie’s Royal Adventure, coming to DVD, Blu-ray™ and Digital HD Tuesday, May 20. The super-cute, talented two-some of Sophia Grace and Rosie sang and danced their way to stardom on The Ellen DeGeneres Show, and now families can see the little, lovable performers in their first original live-action movie. As part of the celebration, children can participate in a Tiara decorating craft.

Also as part of Lil Chefs events, kids are encouraged to help those in need by bringing a non-perishable food item to The Shops at Mission Viejo to be donated to Saddleback Food Pantry, a local hunger relief organization. 

“Simon Kidgits Club provides the community ongoing opportunities to enhance the shopping experience at Simon properties,” said Jayne Stilson, assistant vice president of business development for Simon Brand Ventures, the business-to-consumer division of Simon Property Group. “Lil Chefs events are designed to immerse families in discovering that enjoying food doesn’t have to be limited to meal time and make visiting the mall an even more memorable experience.” 

The Simon Kidgits Club is a fun and informative program that focuses on health, wellness, education, safety and entertainment for children ages 3 to 8. Since 2003, the Simon Kidgits Club has kept children and parents alike amused with various events and activities while providing incentives for club members, such as special offers, rewards and games. Simon Kidgits Club programs have engaged more than 1.8 million parents and kids since its inception.

For more information about the Simon Kidgits Club and Simon Kidgits Club Super Duper Lil Chefs events, visit The Shops at Mission Viejo on Facebook at https://www.facebook.com/ShopsAtMissionViejo, Twitter at https://twitter.com/ShopsMV or Instagram at http://instagram.com/ShopsMV.

About The Shops at Mission Viejo
Among the 150 stores and restaurants at The Shops at Mission Viejo, this indoor mall features Nordstrom, H&M, Macy's, Apple, Sephora, and The Cheesecake Factory. Home to Farrell's Ice Cream Parlour, Paradise Bakery and Microsoft, recognized by the OC Register's 2013 People's Choice Awards for "best ice cream," "best cookie," and "best tech store" respectively, The Shops at Mission Viejo serves many nearby communities such as Ladera Ranch, Rancho Santa Margarita, Coto de Caza, San Juan Capistrano and the city of Mission Viejo. The Shops at Mission Viejo is conveniently located at the intersection of the I-5 and Crown Valley Parkway in the city of Mission Viejo. With over 150 stores and restaurants, The Shops at Mission Viejo is south Orange County's main shopping destination. For a map and store listings, as well as directions, events and job listings, visit http://www.simon.com/mall/the-shops-at-mission-viejo or call 949-364-1771.

About Simon Property Group 
Simon Property Group, Inc. (NYSE: SPG) is an S&P 100 company and a global leader in the retail real estate industry. We currently own or have an interest in more than 325 retail real estate properties in North America, Asia and Europe comprising approximately 242 million square feet. We are headquartered in Indianapolis, Indiana and employ approximately 5,500 people in the U.S. For more information, visit simon.com. 

About Simon Brand Ventures
Simon Brand Ventures (SBV), Simon's business-to-consumer arm, is pioneering the transformation of shopping centers into a medium where consumer brands can build relationships with Simon shoppers who make over 2.8 billion visits each year. Simon's vast franchise of market-leading shopping centers nationwide provides SBV the foundation to monetize the distribution system through numerous consumer ventures. SBV and its affiliates have engaged in a number of consumer business initiatives, including the Simon Visa Giftcard® and the American Express®/Simon Giftcard; launch of Simon platform programs such as Simon dTour Live® and Simon Kidgits Club®; a national media delivery channel including static, digital and experiential marketing and advertising vehicles; and multiple national and local marketing alliances with Coca-Cola and Visa U.S.A. among others.

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