East Coast Bagel Co. is a family owned eatery located in the heart of Mission Viejo. The store is extremely popular with the high school crowd, as Trabuco Hills High is just across the street. East Coast sells a variety of bagels, sandwiches, subs and Nestle and Hagen Daaz ice cream. Customers rave about the bagel dogs and pizza bagels. Each day after 2pm the store runs a special: buy one dozen bagels, get one dozen bagels free, or buy 1/2 dozen and get 1/2 dozen. A student discount is available on bagels with cream cheese, with ID the item is only $1.99.