Lucky Brand is located on the first floor of the Shops at Mission Viejo. It has been in business since the mall's major renovation in 1999. As part of a national denim chain, Lucky Brand carries more than 40 different jean cuts, colors and styles for both men and women. It also stocks men's and women's apparel, shoes and accessories. The store has seasonal sales and promotions and also participates in the community events that the Shops sponsors.