Mosha Katani, Neighbor
- Laguna Niguel-Dana Point, CA
Mosha is the owner of Sormeh by Mosha Katani, a natural powder kohl-eyeliner line, some people call her the queen of kohl.
<b>About Mosha:</b>
Mosha Katani, an Iranian American celebrity makeup artist. She has worked in the beauty industry for nearly two decades. Her mantra is to create the most alluring eye. She has done so by sharing with us a long-held beauty secret and ritual. This secret began as a young girl when she experienced her "rite of passage" to womanhood with the Persian kohl powder that her mother applied to her eyes. The powder was called SORMEH and the effect was simply stunning. From this grew the SORMEH collection of eye colors. The slogan for SORMEH is From <i>"Pharaohs to Rockstars!"</i> Some fans of SORMEH include Angelina Jolie, Rose Mc Gowan, Billy Joe from Greenday and Gerard from My Chemical Romance. Men and women who love the depth and alluring eye are sure to love SORMEH. Mosha is the called queen of kohl!
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<b>Previous work:</b>
<b>Margaret Maldonado Agency, </b>Fashion & Beauty Agent
<b>Booked artists on appropriate jobs, maintained schedules, worked directly with owner to establish sales goals.</b>
Business with production companies, directors, producers, photographers, beauty editors, photo editors, fashion editors, music art dept., managers, agents, cosmetic companies, public relation agents, and talent such as actors, musicians.
Established relations with numerous cosmetic and hair companies, as well as moved the entire office location and set up shop in new location.
<b>MK Artist Agency</b>
Owner/Retail Trainer and Business Planner
<b>Clients included: Vincent Longo, Amazing Cosmetics, Kevyn Aucoin Beauty, Napoleon Perdis Cosmetics, John Allans and Smashbox.</b>
Retailers included: Sephora, Nordstrom, Macy’s, Neiman Marcus, Barney’s Beveryly Hills, Saks 5th Avenue, Ulta and Holt Renfrew.
Train artists on product knowledge, sales tips and tricks.
<b>Beauty and Photo Artist Agency</b>
Junior Agent/Publicist
<b> </b><b>Maintained a strong relationship with talent community, managers, publicists, record labels, producers, photographers, fashion and photo editors and production companies. </b>
Extensive knowledge about current cultural, media trends and pop culture.
<b>Barney’s New York, in Beverly Hills </b>
<b> </b>Shu Uemura Cosmetics National Makeup Artist/Trainer
<b>Makeup Partial Resume:</b>
Oscars (2008), Smashbox fashion shows for Red Ant, Rami Kashou, Macy Gray, Imitation of Christ, Ashley Paige, Diane Von Furstenberg, Maggie Barry, Petro Zillia, Rojas, Shay Todd, Jennie Kayne, Eduardo Lucero, Frankie B. and many others.
<b>Music:</b>
Sinead O'Connor, live event
bg5 promo for Fox Sports
Avril Levigne (Key band/dancers) "The Best Damn Thing" Dir: Wayne Isham
Missy Elliot (Key background) (various videos)
Muse (Filter Magazine Cover) Photo: Piper Ferguson
Death Cab for Cutie (“Crooked Teeth” video) Dir: Rob Schrab
Angels and Airwaves (Album Packaging) Photo: Cricket
Snoop Dogg (video with Doggy’s Angels) Dir: Diane Martel
Bell Rays Album cover Photo: Piper Ferguson
Angels and Airwaves Album cover and publicity shoot Photo: Cricket
Walter Meego music video Dir: Piper Ferguson
Phantom Planet Photo: Andrea Le Barge
Greg Laswell Photo: Andrea Le Barge
Nikka Costa for Lloyd Klein fashion show
Nina Gordon for Filter Mag. Photo: Andrea La Barge
Rod Stewart music video
Trina music Video
Cassidy music video
Evan & Jaron music video
Ms. Toi music video
Jon B. music video
Rell music video
Nina Gordon
The Vacation
Phantom Planet
Junio Senior
OutKast music video
<b>Commercials:</b>
Nike
Disneyland Park (Anaheim/ various spots)
AT&T
JC Penny
Mc Donalds
BMW "The Follow"
Canon
Sony
Malibu Yaght Club
Domestic violence PSA
ABC Television Network "A Better Community" Public Service Campaign
Allstate
Degree
The Library of Congress
Burger King
Southern Comfort
USPS
<b>TV:</b>
Fox Sport featuring bg5
Comedy Central
I Design
ABC, Education PSA (various spots)
I Wanna Be A SoapStar
Weekends at the DL
Pamela Anderson Roast (vasrious talent)
Who Gets the Dog
Thursday (short film)
ABC Television Network "A Better Community" Public Service Campaign
<b>Print/Ads/Campaigns</b>:
Glamour.com
LA Confidential
Brides
Martha Stewart Weddings
Marie Claire
Paper Magazine
Health Magazine
Priscilla of Boston
Bride Magazine
Mattel
Blush
US Angels
The Hair Shop
Atticus Clothing
Self Mag.
US Magazine
Filter Mag.
Riviera Mag.
Nordstrom
David's Bridal
Harley Davidson
eharmoney
J Date
<b>Celebrities:</b>
Sinea O'Connor, Janet Mc Teer, Bai Ling, Lady Bunny, Courtney Love, Tom Bergeron, Katey Sagal, Ashley Tisdale, Lisa Lampanelli, DL Hughley, Steve Harvey, Doggy's Angels, Snoop Dog, Joy Behar, Kamar de los Reyes, Cameron Mathison, Alicia Minshew, Robin Roberts, Kate Snow, Doug Savant, Jason Thompsson, Courtney Thorne-Smith, Elizabeth Vargas, Isaiah Washington, Bree Williamson, Mickey Rourke, Clive Owen, Vida Guerra, Chingy, Muse, Death Cab for Cutie, Dr. Drew, bg5, Cameron Mathison, Debbie Morgan, Dennis Haysbert, Tom DeLong, Steve Harvey, Jon B.
<b>Directors/Photographers:</b> Wayne Isham, Dave Meyers, Diane Martel, Chris Robinson, Max Yoffe, Sanaa Hamri, Paul Hunter, David Jellison, Marcus Rayboy, Sanji, Eric White, Jesse Terrero, Billie Woodruff, Little X, Reggie Hudlin, Sam Bayer, Tony Kaye, Joseph Khan, Honey, Wong Kar Wai, David Cornell, Joe Pytka, Tony K., Rob Schrab, Max Yoffe, Pedro Romani, Piper Ferguson, Kim Grisco, Carlos Serroa, Jeremiah Alley, Andrea LaBarge, Christopher Kilkus, Eric Scott, Ion Hartunian, Noel Hadley, Jason S. Scott.
<b>www.MoshaKatani.com</b>
Brought an idea to fruition by designing and creating a small Ayurvedic kohl powder eyeliner line, additional products in the works.
Responsible for the packaging design, worked with chemists on formula, as well as marketing and sales of the line internationally.
Written up on LA Times as a must have item as well as Global Cosmetic Industry Magazine as a break through formula of eyeliner stain.
Won top design from several publications such as Riviera Magazine.
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